Privacy Policy
Last Updated: 2/12/26
Sterling Machinery Exchange (“Sterling,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit forms, request quotes, or otherwise interact with us.
1) Information We Collect
Information you provide directly:
- Name, company name, email address, phone number, and address (if provided)
- Inquiry details (machine type, specs, budget, timeline, and notes)
- Sell/trade submissions (machine details, photos, condition notes, and location)
- Messages you send via contact forms, quote requests, or email
Information collected automatically:
- IP address, browser/device type, operating system, and basic diagnostics
- Pages viewed, clicks, referral sources, and general on-site activity
- Approximate location (city/state level) derived from IP address
2) How We Use Information
- To respond to your requests and provide quotes and availability
- To support buy/sell/trade transactions, logistics coordination, and customer service
- To send service-related messages (follow-ups, confirmations, scheduling)
- To send marketing messages if you request them or opt in (you can unsubscribe anytime)
- To improve our website, content, and user experience
- To protect against fraud, abuse, or security issues
- To comply with legal obligations and enforce agreements
3) Cookies & Tracking (Analytics and Advertising)
Our website may use cookies and similar technologies (such as pixels and tags) to:
- Keep the website functioning properly
- Remember preferences and improve usability
- Understand traffic and page performance (analytics)
- Measure advertising performance and marketing effectiveness
- Reduce spam and abuse (including CAPTCHA tools)
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
4) When We Share Information
We may share information in limited situations, including:
- Service providers (hosting, analytics, email delivery, CRM tools, security, and support)
- Shipping/logistics partners when you request freight quotes or delivery coordination
- Advertising/analytics providers for measurement and reporting (see Cookies & Tracking)
- Legal/safety reasons if required by law or to protect rights and safety
- Business transfers in a merger, sale, or reorganization
Sterling does not sell personal information as a list of names/emails. However, under certain privacy laws, some cookie-based advertising measurement may be considered “sharing.” See “Your Choices” below.
5) Email Preferences
If you request information or opt in to marketing emails, we may send updates about machinery, promotions, and services. You can unsubscribe at any time using the link in our emails or by contacting us.
6) Data Retention & Security
We retain information as needed for business records, customer service, legal compliance, and dispute resolution. We use reasonable safeguards designed to protect your information, but no system can guarantee absolute security.
7) Your Choices
- Marketing emails: You can unsubscribe anytime.
- Cookies: You can manage cookies in your browser settings.
- California residents: You may have privacy rights under California law. To make a request, contact us below.
8) Third-Party Websites
Our site may link to third-party websites (such as video platforms, auction sites, or social media). We are not responsible for their privacy practices. Please review their policies separately.
9) Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised date.
10) Contact Us
If you have questions about this Privacy Policy or want to submit a privacy request, contact us:
Sterling Machinery Exchange
9310 Garvey Ave., South El Monte, CA 91733
Phone: (626) 444-0311
Contact: https://www.sterlingmachinery.com/contact